Sector · UK public sector
Tenders in Advertising services
Live UK public-sector tender data, scoped to Advertising services. 17 awards we have tracked, with the suppliers winning and how the spend distributes.
17
awards tracked
£70.7m
total contract value
£4.4m
average award size
42.9%
awarded to SMEs
Recent awards
Latest tenders awarded by Advertising services
HR Advertising Services
Awarded to Penna PLC on 23 Jul 2026 · Civil Nuclear Police Authority
£350k
BTA2200 Strategic media buying & planning services
Awarded to WAVEMAKER LIMITED Trading as WPP650. on 13 Jun 2026 · British Tourist Authority t/a VisitBritain/VisitEngland
£60m
Advertising on Bus Shelters
Awarded to Bauer Media Outdoor UK Ltd on 25 May 2026 · Stirling Council
£1.3m
C426683 - Recruitment Advertising Contract
Awarded to WR Group t/a "Webrecruit" on 17 Mar 2026 · UK Health Security Agency
£125k
Awarded contract Integrated Communications Campaigns Development and Delivery 2026-2030
Awarded to Elvis Communication on 26 Feb 2026 · National Highways Limited
£2m
Hackney Statutory Notices Contract
Awarded to PeopleScout Limited (trading as TMP Worldwide) on 17 Feb 2026 · London Borough of Hackney
£840k
Clearing 2025 campaign UCAS package activities
Awarded to SMRS Limited on 30 Jan 2026 · UNIVERSITY OF THE WEST OF ENGLAND
£38k
Lamp Post Banner Advertising
Awarded to Outdo Media Group Limited on 30 Jan 2026 · LONDON BOROUGH OF HAVERING
£680k
Digital Advertisement and Sponsorship
Awarded to Bauer Media Outdoor UK Ltd on 27 Jan 2026 · Milton Keynes Council
£280k
Provision of a Statutory Advertising Framework Agreement
Awarded to Reach Plc,The Blackmore Vale Ltd,Newsquest Media on 21 Nov 2025 · SOMERSET COUNCIL
Undisclosed
Advertising services for public notices
Awarded to PeopleScout Limited (trading as TMP Worldwide) on 30 Oct 2025 · Derbyshire Dales District Council
£70k
Student Recruitment Marketing Services
Awarded to S M R S LTD on 28 Oct 2025 · ASTON UNIVERSITY
£2.5m
Sector pulse
Who procures in Advertising services, and where the value sits
Advertising services accounts for 17 tracked awards worth £70.7m in the period we monitor. The average award here is £4.4m. Advertising services is procured mainly by British Tourist Authority t/a VisitBritain/VisitEngland, ASTON UNIVERSITY and National Highways Limited. The biggest spender is British Tourist Authority t/a VisitBritain/VisitEngland, with 1 award totalling £60m. Geographically the work is weighted towards Any region. SMBs are taking 42.9% of recorded awards, a healthier slice than most public-sector categories. Volume is broadly flat versus the prior month.
Who is buying in Advertising services
Biggest single award
£60m
BTA2200 Strategic media buying & planning services
Won by WAVEMAKER LIMITED Trading as WPP650. on 13 Jun 2026
Busiest month
Jan 26
3 awards published, totalling £998k.
Last 30 days vs the prior 30: roughly flat.
Where the awards land
- Any region31%
- North East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West,Scotland,Wales,Northern Ireland15%
- 15%
- South West8%
- UKG318%
Top suppliers
Who is winning the work
Bauer Media Outdoor UK Ltd
2 awards · £1.6m total
Penna PLC
2 awards · £1.2m total
PeopleScout Limited (trading as TMP Worldwide)
2 awards · £910k total
WAVEMAKER LIMITED Trading as WPP650.
1 award · £60m total
S M R S LTD
1 award · £2.5m total
Elvis Communication
1 award · £2m total
Education Cubed Ltd
1 award · £1.6m total
Outdo Media Group Limited
1 award · £680k total
Related buyers
The buyers driving demand in Advertising services.
How Bidwell helps
Win more of the Advertising services pipeline
Advertising services sees SMBs win 42.9% of awards, which makes it one of the better categories for smaller bidders. If you supply here, Bidwell catches every matching tender the moment it publishes, scores it against your past wins, and drafts a complete first response in around 30 minutes so you can bid more often.
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