Buyer · UK public sector
Tenders awarded by British Tourist Authority t/a VisitBritain/VisitEngland
Live data from Contracts Finder and Find a Tender. 7 awards we have tracked from British Tourist Authority t/a VisitBritain/VisitEngland, with the suppliers winning the work and how their procurement is shifting.
7
awards tracked
£64.4m
total contract value
£9.2m
average award size
0%
awarded to SMEs
Recent awards
Latest tenders awarded by British Tourist Authority t/a VisitBritain/VisitEngland
BTA2200 Strategic media buying & planning services
Awarded to WAVEMAKER LIMITED Trading as WPP650. on 13 Jun 2026 · Advertising services
£60m
C1436 BTA2222 Anholt Nation Brands Index 2026
Awarded to EARTHSPEAK LTD T/A ANHOLT and CO on 31 May 2026 · Economic research services
£60k
LinkedIn Learning
Awarded to LINKEDIN IRELAND UNLIMITED COMPANY on 20 Apr 2026 · Information technology services
£155k
BTA2211 PaloAlto Prisma VPN Service
Awarded to SOFTCAT PLC on 26 Mar 2026 · Computer-related professional services
£102k
BTA2177 - Analytics 360 with GA4 Properties
Awarded to Merkle on 18 Feb 2026 · Data analysis services
£112k
BTA2173 BTA Microsoft licences Procurement
Awarded to SOFTWARE ONE UK LTD on 5 Feb 2026 · Information technology services
£3.3m
BTA2176 - Search engine optimization Marketing for VB and VW Web
Awarded to 8 Million Stories Ltd on 26 Nov 2025 · Information technology services
£668k
Spend pattern
What British Tourist Authority t/a VisitBritain/VisitEngland buys, and how the spend behaves
British Tourist Authority t/a VisitBritain/VisitEngland has issued 7 tracked awards worth £64.4m across the period we monitor. The average award sits at £9.2m. Spend skews towards Information technology services, Advertising services and Data analysis services. The largest single award we have on record went to WAVEMAKER LIMITED Trading as WPP650. for £60m, on a BTA2200 Strategic media buying & planning services notice. Only 0% of awards have gone to SMBs, so smaller suppliers are under-represented relative to the wider market. Activity is broadly flat versus the prior month.
Where British Tourist Authority t/a VisitBritain/VisitEngland actually spends
Biggest single award
£60m
BTA2200 Strategic media buying & planning services
Won by WAVEMAKER LIMITED Trading as WPP650. on 13 Jun 2026
Busiest month
Feb 26
2 awards published, totalling £3.4m.
Last 30 days vs the prior 30: roughly flat.
Top suppliers
Who is winning the work
WAVEMAKER LIMITED Trading as WPP650.
1 award · £60m total
SOFTWARE ONE UK LTD
1 award · £3.3m total
8 Million Stories Ltd
1 award · £668k total
LINKEDIN IRELAND UNLIMITED COMPANY
1 award · £155k total
Merkle
1 award · £112k total
SOFTCAT PLC
1 award · £102k total
EARTHSPEAK LTD T/A ANHOLT and CO
1 award · £60k total
Related sectors
The categories where British Tourist Authority t/a VisitBritain/VisitEngland concentrates its spend.
How Bidwell helps
Win more of the British Tourist Authority t/a VisitBritain/VisitEngland pipeline
SMB share at British Tourist Authority t/a VisitBritain/VisitEngland is 0%, well under the public-sector benchmark. If you are a smaller supplier, you are statistically under-represented in this pipeline, and Bidwell is built to change that. We watch every notice the buyer publishes, score it against your past wins, and draft a complete first response in around 30 minutes so you can bid on the awkward ones you would normally skip.
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