Buyer · UK public sector
Tenders awarded by British Tourist Authority t/a VisitBritain/VisitEngland
Live data from Contracts Finder and Find a Tender. 4 awards we have tracked from British Tourist Authority t/a VisitBritain/VisitEngland, with the suppliers winning the work and how their procurement is shifting.
4
awards tracked
£4.2m
total contract value
£1.1m
average award size
0%
awarded to SMEs
Recent awards
Latest tenders awarded by British Tourist Authority t/a VisitBritain/VisitEngland
BTA2211 PaloAlto Prisma VPN Service
Awarded to SOFTCAT PLC on 26 Mar 2026 · Computer-related professional services
£102k
BTA2177 - Analytics 360 with GA4 Properties
Awarded to Merkle on 18 Feb 2026 · Data analysis services
£112k
BTA2173 BTA Microsoft licences Procurement
Awarded to SOFTWARE ONE UK LTD on 5 Feb 2026 · Information technology services
£3.3m
BTA2176 - Search engine optimization Marketing for VB and VW Web
Awarded to 8 Million Stories Ltd on 26 Nov 2025 · Information technology services
£668k
Spend pattern
What British Tourist Authority t/a VisitBritain/VisitEngland buys, and how the spend behaves
British Tourist Authority t/a VisitBritain/VisitEngland has issued 4 tracked awards worth £4.2m across the period we monitor. The average award sits at £1.1m. Spend skews towards Information technology services, Data analysis services and Computer-related professional services. The largest single award we have on record went to SOFTWARE ONE UK LTD for £3.3m, on a BTA2173 BTA Microsoft licences Procurement notice. Only 0% of awards have gone to SMBs, so smaller suppliers are under-represented relative to the wider market. Activity is softening versus the prior month.
Where British Tourist Authority t/a VisitBritain/VisitEngland actually spends
Biggest single award
£3.3m
BTA2173 BTA Microsoft licences Procurement
Won by SOFTWARE ONE UK LTD on 5 Feb 2026
Busiest month
Feb 26
2 awards published, totalling £3.4m.
Last 30 days vs the prior 30: softening.
Top suppliers
Who is winning the work
SOFTWARE ONE UK LTD
1 award · £3.3m total
8 Million Stories Ltd
1 award · £668k total
Merkle
1 award · £112k total
SOFTCAT PLC
1 award · £102k total
Related sectors
The categories where British Tourist Authority t/a VisitBritain/VisitEngland concentrates its spend.
How Bidwell helps
Win more of the British Tourist Authority t/a VisitBritain/VisitEngland pipeline
SMB share at British Tourist Authority t/a VisitBritain/VisitEngland is 0%, well under the public-sector benchmark. If you are a smaller supplier, you are statistically under-represented in this pipeline, and Bidwell is built to change that. We watch every notice the buyer publishes, score it against your past wins, and draft a complete first response in around 30 minutes so you can bid on the awkward ones you would normally skip.
Start 7-day free trial →
Stop spending weeks on paperwork.
Set up takes 15 minutes. First tender draft inside the hour.
No credit card. Cancel any time. From £15 per month.