Sector · UK public sector

Tenders in Advertising and marketing services

Live UK public-sector tender data, scoped to Advertising and marketing services. 91 awards we have tracked, with the suppliers winning and how the spend distributes.

91

awards tracked

£30.8m

total contract value

£339k

average award size

52.7%

awarded to SMEs

Recent awards

Latest tenders awarded by Advertising and marketing services

  • PH NHS Health Checks Marketing Campaign - Digital Radio

    Awarded to GLOBAL MEDIA GROUP SERVICES LIMITED on 8 Apr 2026 · HAMPSHIRE COUNTY COUNCIL

    £5k

  • US Country Parks and Farms spring-summer marketing campaign

    Awarded to GLOBAL MEDIA GROUP SERVICES LIMITED on 7 Apr 2026 · HAMPSHIRE COUNTY COUNCIL

    £12k

  • Sponsored article in Local IQ for Wraparound childcare campaign April 2026

    Awarded to Newsquest Media Group on 12 Mar 2026 · HAMPSHIRE COUNTY COUNCIL

    £1k

  • Local Offer - Bauer / Clear Channel - Out of Home - April 2026

    Awarded to Bauer / Clear Channel on 12 Mar 2026 · HAMPSHIRE COUNTY COUNCIL

    £2k

  • BSIL - Bauer / Clear Channel - Out of Home - March 2026

    Awarded to Bauer / Clear Channel on 11 Mar 2026 · HAMPSHIRE COUNTY COUNCIL

    £650

  • US Road Safety Cyclists Marketing Campaign

    Awarded to BAUER MEDIA OUTDOOR UK LIMITED on 6 Mar 2026 · HAMPSHIRE COUNTY COUNCIL

    £15k

  • Nation Radio Advertising for Local Offer

    Awarded to Nation Digital Limited on 3 Mar 2026 · HAMPSHIRE COUNTY COUNCIL

    £3k

  • C1355 BTA1867 Global Production Agency Contract

    Awarded to TAG EUROPE LIMITED on 13 Feb 2026 · British Tourist Authority

    £3.8m

  • CS Childcare Recruitment Marketing Campaign

    Awarded to Newsquest Media Group Limited on 29 Jan 2026 · HAMPSHIRE COUNTY COUNCIL

    £1k

  • GFF Online Work Experience Tool

    Awarded to THE EDUCATION HUB GROUP LTD on 17 Jan 2026 · HM TREASURY

    £18k

  • PH Smokefree demystifying 6-sheets marketing campaign

    Awarded to BAUER MEDIA OUTDOOR UK LIMITED on 9 Jan 2026 · HAMPSHIRE COUNTY COUNCIL

    £10k

  • PH Smokefree demystifying the service - outdoor media

    Awarded to Global Media Group on 9 Jan 2026 · HAMPSHIRE COUNTY COUNCIL

    £8k

Sector pulse

Who procures in Advertising and marketing services, and where the value sits

Advertising and marketing services accounts for 91 tracked awards worth £30.8m in the period we monitor. The average award here is £339k. Advertising and marketing services is procured mainly by H M REVENUE & CUSTOMS, Department for Education and ESSEX COUNTY COUNCIL. The biggest spender is H M REVENUE & CUSTOMS, with 3 awards totalling £15.8m. Geographically the work is spread across Any region, Yorkshire and The Humber, North East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West,Scotland,Wales,Northern Ireland. SMBs are taking 52.7% of recorded awards, a healthier slice than most public-sector categories. Volume is falling sharply versus the prior month.

Biggest single award

£11.1m

HMRC Campaigns - Creative Agency Services - SR2256796087

Won by Digital Unlimited Group Ltd on 26 May 2025

Busiest month

Aug 25

12 awards published, totalling £2.4m.

Last 30 days vs the prior 30: sharply down.

Where the awards land

  • 68%
  • Any region10%
  • Yorkshire and The Humber5%
  • North East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West,Scotland,Wales,Northern Ireland5%
  • North East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West3%

Top suppliers

Who is winning the work

GLOBAL MEDIA GROUP SERVICES LIMITED

6 awards · £48k total

BAUER MEDIA OUTDOOR UK LIMITED

4 awards · £35k total

Bauer / Clear Channel

4 awards · £14k total

Global Media Group

3 awards · £22k total

Bauer Radio

3 awards · £8k total

Tag Europe Limited

2 awards · £3.2m total

FOUR COMMUNICATIONS LIMITED

2 awards · £412k total

Go Travel Solutions

2 awards · £185k total

Related buyers

The buyers driving demand in Advertising and marketing services.

How Bidwell helps

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Advertising and marketing services sees SMBs win 52.7% of awards, which makes it one of the better categories for smaller bidders. If you supply here, Bidwell catches every matching tender the moment it publishes, scores it against your past wins, and drafts a complete first response in around 30 minutes so you can bid more often.

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