Sector · UK public sector
Tenders in Advertising and marketing services
Live UK public-sector tender data, scoped to Advertising and marketing services. 95 awards we have tracked, with the suppliers winning and how the spend distributes.
95
awards tracked
£34.2m
total contract value
£360k
average award size
52.7%
awarded to SMEs
Recent awards
Latest tenders awarded by Advertising and marketing services
Digital Advertising & Paid Media Services
Awarded to Footprint Digital on 30 Jun 2026 · HR Connect t/a Kent County Council
£38k
Programmatic Advertising
Awarded to Virtual Campaign Management Ltd on 29 Jun 2026 · HR Connect t/a Kent County Council
£50k
Rail Network Customer Interfaces Merger: Structure, Purpose & Principles
Awarded to M&C SAATCHI (UK) LIMITED on 22 Jun 2026 · DFT OPERATOR LIMITED
£3m
Sales & Marketing agency for the shared ownership homes at Ladywell Park Gardens and Mayfield
Awarded to Site sales marketing limited on 3 Jun 2026 · London Borough of Lewisham
£267k
PH NHS Health Checks Marketing Campaign - Digital Radio
Awarded to GLOBAL MEDIA GROUP SERVICES LIMITED on 8 Apr 2026 · HAMPSHIRE COUNTY COUNCIL
£5k
US Country Parks and Farms spring-summer marketing campaign
Awarded to GLOBAL MEDIA GROUP SERVICES LIMITED on 7 Apr 2026 · HAMPSHIRE COUNTY COUNCIL
£12k
Local Offer - Bauer / Clear Channel - Out of Home - April 2026
Awarded to Bauer / Clear Channel on 12 Mar 2026 · HAMPSHIRE COUNTY COUNCIL
£2k
Sponsored article in Local IQ for Wraparound childcare campaign April 2026
Awarded to Newsquest Media Group on 12 Mar 2026 · HAMPSHIRE COUNTY COUNCIL
£1k
BSIL - Bauer / Clear Channel - Out of Home - March 2026
Awarded to Bauer / Clear Channel on 11 Mar 2026 · HAMPSHIRE COUNTY COUNCIL
£650
US Road Safety Cyclists Marketing Campaign
Awarded to BAUER MEDIA OUTDOOR UK LIMITED on 6 Mar 2026 · HAMPSHIRE COUNTY COUNCIL
£15k
Nation Radio Advertising for Local Offer
Awarded to Nation Digital Limited on 3 Mar 2026 · HAMPSHIRE COUNTY COUNCIL
£3k
C1355 BTA1867 Global Production Agency Contract
Awarded to TAG EUROPE LIMITED on 13 Feb 2026 · British Tourist Authority
£3.8m
Sector pulse
Who procures in Advertising and marketing services, and where the value sits
Advertising and marketing services accounts for 95 tracked awards worth £34.2m in the period we monitor. The average award here is £360k. Advertising and marketing services is procured mainly by HAMPSHIRE COUNTY COUNCIL, Department for Education and H M REVENUE & CUSTOMS. The biggest spender is HAMPSHIRE COUNTY COUNCIL, with 49 awards totalling £419k. Geographically the work is spread across Any region, Yorkshire and The Humber, North East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West,Scotland,Wales,Northern Ireland. SMBs are taking 52.7% of recorded awards, a healthier slice than most public-sector categories. Volume is accelerating sharply month on month.
Who is buying in Advertising and marketing services
Biggest single award
£11.1m
HMRC Campaigns - Creative Agency Services - SR2256796087
Won by Digital Unlimited Group Ltd on 26 May 2025
Busiest month
Aug 25
12 awards published, totalling £2.4m.
Last 30 days vs the prior 30: sharply up.
Where the awards land
- 68%
- Any region10%
- Yorkshire and The Humber5%
- North East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West,Scotland,Wales,Northern Ireland5%
- East Midlands3%
Top suppliers
Who is winning the work
GLOBAL MEDIA GROUP SERVICES LIMITED
6 awards · £48k total
BAUER MEDIA OUTDOOR UK LIMITED
4 awards · £35k total
Bauer / Clear Channel
4 awards · £14k total
Global Media Group
3 awards · £22k total
Bauer Radio
3 awards · £8k total
Tag Europe Limited
2 awards · £3.2m total
FOUR COMMUNICATIONS LIMITED
2 awards · £412k total
Go Travel Solutions
2 awards · £185k total
Related buyers
The buyers driving demand in Advertising and marketing services.
How Bidwell helps
Win more of the Advertising and marketing services pipeline
Advertising and marketing services sees SMBs win 52.7% of awards, which makes it one of the better categories for smaller bidders. If you supply here, Bidwell catches every matching tender the moment it publishes, scores it against your past wins, and drafts a complete first response in around 30 minutes so you can bid more often.
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